06 Jan 2025
Uncategorized No Comments Permalink

The Power of Storytelling

January 6, 2025 No Comments

From ancient cave paintings to modern-day podcasts, storytelling has always been a powerful force—one we often underestimate.

Our tories shape how we understand the world, connect with others, and inspire action. They break down barriers, spark conversations, and move people to care.

Stories Spark Emotional Connection

Through storytelling, we have an opportunity to tap into something more profound, reaching beyong the facts and figures. While data can inform, stories make us feel. Storytelling creates empathy by allowing us to step into someone else’s experience—whether it’s a veteran sharing their healing journey or a small business owner recounting the grit behind their success.

Emotional connections build trust. Trust creates influence. Influence drives change.

Storytelling as a Catalyst for Change

Stories have shaped history. From Dr. Martin Luther King Jr.’s “I Have a Dream” speech to the global impact of the #MeToo movement, storytelling has the power to humanize issues and make them impossible to ignore.

A well-told story simplifies complexity, breaking down tough topics, transforms abstract ideas into relatable experiences, and sparks action.

In advocacy and marketing, storytelling goes beyond promotions—it creates lasting impact. Nonprofits use personal stories to highlight the voices they serve, and brands share customer experiences to reveal how their products improve lives. The best storytelling doesn’t sell; it connects.

The Science Behind Storytelling

There’s a reason storytelling works. Neuroscience shows that when we hear stories, our brains release oxytocin, often called the “trust hormone.” This chemical boost deepens emotional connection and helps stories stick longer than facts alone.

Stories also activate multiple areas of the brain—language, sensory processing, and emotional centers—making them more memorable and impactful.

Read more: The Neuroscience of Storytelling on Inc.

The Anatomy of a Great Story

The most compelling stories often follow a proven structure—the Hero’s Journey. This timeless narrative arc has been used in everything from ancient mythology to modern brand campaigns.

  1. The Hook: Capture attention with a relatable scenario or challenge.
  2. The Conflict: Present a problem or barrier to overcome.
  3. The Transformation: Share the journey of growth, learning, or impact.
  4. The Resolution: Conclude with insights, a call to action, or a lasting message.

This structure is powerful because it mirrors real life— the struggles, growth, and triumphs—and makes the audience feel like they’re part of the journey.

Storytelling in Leadership and Business

In leadership, storytelling is more than just a tool—it’s how you build culture and stregthen teams. Leaders of organizations who share their wins, losses, and lessons create deeper connections and opportunities for growth. Authentic stories build credibility, inspire loyalty, and motivate teams toward shared goals.

For businesses, storytelling transforms branding. Instead of listing features, share the why behind your work. Highlight the founder’s inspiration. Showcase real customer experiences. Let your audience see the human side of your brand.

Storytelling for Personal Growth

Storytelling isn’t just about influence—it’s about reflection. Sharing personal stories can help process experiences, find meaning in challenges, and build stronger relationships. Vulnerability often opens the door to deeper connections.

Why Storytelling Matters More Than Ever

In today’s world of constant noise, storytelling stands out. It’s how we remember. It’s how we connect. It’s how we create change.

Whether you’re leading a team, growing a business, or building a movement—your story has the power to inspire.

Start sharing your story. The world needs it.

***
Design5sixty4 can help you with your storytelling experience. Reach out to learn more.

05 Jan 2025
Color, Creativity, Design No Comments Permalink

Embracing Pantone’s 2025 Color of the Year: Mocha Mousse in Graphic Design

January 5, 2025 No Comments

Pantone’s Color of the Year for 2025, PANTONE 17-1230 Mocha Mousse, is turning heads—and not always in the way you’d expect. While some critics dismiss it as mundane or too subtle, we at Design5sixty4 see its potential as a graphic design powerhouse.

“What do you think of the new Pantone color, Lori?!” — a question coming this way in a few conversations. And quite honestly, on the onset, my response is “it’s an interesting choice” with further explanation that I need to dig into this and understand the motivations behind the selection. And so, I dug in, played with it a little, and I LOVE it! Let me explain…

Why Mocha Mousse Works for Graphic Design

This warm, rich brown might seem understated at first glance, but that’s precisely where its strength lies. Mocha Mousse offers versatility and grounding designs in a timeless and sophisticated way while giving space for bolder elements to shine. Its color invites balance—a crucial quality in creating compelling visual identities.

Elevating Branding with Mocha Mousse

For branding projects, Mocha Mousse communicates stability, warmth, and authenticity. It works beautifully in earthy, nature-inspired palettes and pairs seamlessly with accent colors like terracotta, deep olive green, or soft blush pink for a modern edge. This shade can bring a sense of approachability and depth to logos, typography, and packaging.

Mocha Mousse in Digital and Web Design

Digital spaces thrive on accessibility and clean visuals, and Mocha Mousse provides a neutral but engaging background, highlighting other design elements without overpowering them. Pair it with white or off-white text for legibility, or contrast it with brighter colors to create a visual hierarchy.

Print and Marketing Materials Get a Boost

Mocha Mousse offers as a beautiful base for materials like brochures, business cards, and posters in print design. Its color invites tactile associations—such as rich paper textures and luxurious finishes. It can elevate a design from professional to premium when paired with metallic foils or matte overlays.

A Color to Inspire Creativity

At its core, Mocha Mousse is adaptable. This color can play as a core color choice or the supporting role. Easily becoming a foundational option in a variety of project ‘landscapes’. Here are some palette explorations and pairings for inspiration via Pantone Connect:

 

 

 

Mocha Mousse invites us to rethink how warmth and subtlety can lead to impactful, memorable designs. As we move into 2025, embracing this hue means leaning into its calming presence and using it to create designs that resonate emotionally and visually.

Pantone’s pick isn’t just a color for the creative industries; it’s an opportunity. Let’s welcome 2025 with open arms—and an open palette!

20 Nov 2024
Business, Community, Creative Strategy Permalink
mission driven, community, design5sixty4

Empowering Purpose-Driven Projects

November 20, 2024

At Design5sixty4, we champion the power of purpose. Our unique approach combines creative solutions with a steadfast commitment to those who are effecting change in their communities. Looking ahead, we’re honing our focus to amplify the voices and impact of mission-driven organizations and individuals. Whether it’s a nonprofit driving social change, a small business fostering local employment, or a community project promoting the arts, our mission is to bolster those who enhance our communities.

Our strategic shift is rooted in our core belief that design and communication are tools for change, enabling us to uplift those dedicated to doing good. We understand the urgency of the missions of our local do-good champions, who often face challenges such as limited budgets and the need for impactful storytelling. How do we help? By aligning our services with their unique needs, we’re committed to providing customized, results-driven support that strengthens their messages and broadens their reach.

Design5sixty4 is deeply committed to offering services that empower organizations to tell their stories and forge deep connections with their audiences, inspiring support and achieving lasting impact. With extensive experience in branding, creative strategy, and communications, particularly in the nonprofit and community development sectors, we’re excited to partner with more local heroes dedicated to making a difference, offering them the design and communication resources to turn their visions into reality.

Together, we can achieve more. Design5sixty4 is proud to be a part of this journey, supporting the good that makes our communities stronger, brighter, and better for everyone. We look forward to collaborating with you, our partners in purpose-driven projects, to create a better future for all.

23 Jul 2024
branding, Business, Creative Strategy, Design Permalink

Looking to Rebrand?

July 23, 2024

One only sometimes needs to take on a rebranding journey, which may be in the cards for various reasons. Rebranding is a powerful strategy that can revitalize a company, breathe new life into a product, or transform the perception of a service. However, this complex process that requires careful planning, thoughtful execution, and a clear understanding of your market and brand’s essence. Whatever the reasons to dive into this process, we’d like to share some key steps to ensure success when embarking on a rebranding journey:

1. Understand the Need for Rebranding

Before diving into the rebranding process, it’s crucial to understand why it’s necessary. Are you trying to reach a new audience, differentiate from competitors, update an outdated image, or reflect significant changes within the company? Clarifying the reasons behind the rebrand will guide every subsequent decision.

2. Conduct Thorough Market Research

Conduct market research to understand current brand perceptions, customer needs, and market trends. This research includes gathering customer feedback, analyzing competitors, and studying industry developments. It will provide a solid foundation for informed decision-making.

3. Define Your Brand Identity

Your brand identity encompasses your company’s values, mission, vision, and unique selling propositions. What does your brand stand for and how it should be perceived? This step is about distilling the essence of your brand into a cohesive and compelling narrative that resonates with your target audience.

4. Involve Key Stakeholders

Rebranding is not a solitary endeavor. Involve key stakeholders from the beginning, including employees, customers, partners, and investors. Their insights and buy-in are critical for a smooth transition and successful implementation. Open communication and collaboration will help align everyone with the new brand direction.

5. Develop a Comprehensive Rebranding Strategy

A well-thought-out strategy is key to a successful rebrand. This includes defining your brand’s new visual identity (logo, color scheme, typography), creating new messaging and positioning statements, and planning how the rebrand will be rolled out across all touchpoints. Consider the impact on your website, social media, packaging, and marketing materials.

6. Test and Refine

Before launching your new brand to the public, test it with a smaller audience or through focus groups. Gather feedback and make necessary adjustments. This step helps identify potential issues and ensures the new brand resonates with your target market.

7. Plan the Rollout

A phased rollout can help manage the transition smoothly. Start with internal communications to ensure all employees understand and embody the new brand. Then, gradually introduce the rebrand to external audiences through a coordinated campaign. Your rollout might include a launch event, press releases, updated digital assets, and targeted advertising.

8. Monitor and Evaluate

Rebranding doesn’t end with the launch. Continuously monitor the market’s response and evaluate the effectiveness of the rebrand. Track and follow metrics such as brand awareness, customer engagement, and sales performance to measure success.

9. Stay Consistent

Consistency is necessary to building a solid brand. Ensure that all brand elements are used consistently across all platforms and touchpoints. Consistency reinforces your brand’s identity and helps build recognition and trust among your audience.

10. Communicate the Change

Effective communication is crucial throughout the rebranding process. Keep your audience informed about the reasons for the change, what they can expect, and how it benefits them. Transparency fosters trust and helps manage expectations.

Rebranding is an invigorating opportunity to redefine your company and connect with your audience in new and meaningful ways. By following these steps and approaching the process with careful planning and strategic thinking, you can achieve a successful rebrand that drives growth and positions your brand for future success.

—

About Design5sixty4

Design5sixty4 is dedicated to helping businesses unlock their creative potential and achieve their branding goals. We provide expert insights, practical advice, and innovative solutions to guide you through every step of your branding journey.

22 Jul 2024
checking in, Creative Exploration, Creativity, unwind Permalink

Creating Space for Creativity

July 22, 2024

 

In today’s fast-paced world, creativity is often squeezed into the narrow gaps between endless tasks and responsibilities. And we’ve been feeling that fast-paced environment and “not enough time” for creativity—we’re also reminded of how important it is to create time and space for this subject matter. Carving out and building a structure for this intentional space for creativity and exploration can lead to profound personal and professional benefits. At Design5sixty4, we believe fostering an environment where creativity can thrive is essential for innovation and growth. Here’s why creating space for creativity and taking time for exploration is vital.

The Power of a Creative Environment

Creativity doesn’t just happen; it flourishes in an environment encouraging curiosity, play, and risk-taking. By setting aside specific times and spaces for creative endeavors, individuals and teams can unlock new ways of thinking and problem-solving. This intentional approach to creativity can lead to innovative ideas and solutions that might not emerge in a more rigid, task-oriented setting.

Benefits of Taking Time for Exploration

1. Enhanced Problem-Solving Skills:
Exploration allows us to approach problems from different angles. When we step away from conventional methods and allow ourselves to experiment, we can discover unique solutions that can risk being overlooked in a more structured environment.

2. Increased Innovation:
Innovation thrives on fresh ideas and perspectives. By dedicating time to exploring new concepts, materials, and techniques, we open ourselves up to a world of possibilities, leading to breakthrough innovations that set us apart from the competition.

3. Personal Growth and Fulfillment:
Engaging in creative activities can be deeply fulfilling. It allows us to express ourselves, discover new interests, and develop new skills. This personal growth can translate into increased confidence and motivation in both personal and professional realms.

4. Stress Reduction:
Creative activities can serve as a powerful outlet for stress. Whether painting, writing, or brainstorming new ideas, creating can be a form of meditation that helps clear the mind and reduce anxiety.

5. Building Resilience:
Exploration often involves trial and error. By embracing this process, we learn to cope with failure and setbacks, building resilience that can be applied to other areas of life. This resilience can be a crucial asset in today’s ever-changing world.

Strategies for Creating Space for Creativity

1. Designate a Creative Space:
Whether it’s a corner of your office or a dedicated room, having a physical space for creativity can help signal to your brain that it’s time to explore and innovate. Fill this space with inspiring materials and tools that encourage creative thinking.

2. Schedule Creative Time:
As you schedule a meeting or a workout, set aside specific times for creative activities. Depending on your schedule, this block could be a daily, weekly, or monthly practice. Lock it in—the key is consistency.

3. Encourage a Culture of Exploration:
If you’re in a leadership position, foster a culture that values creativity and exploration. Encourage your team to take risks, experiment, and share their ideas without fear of judgment.

4. Limit Distractions:
Creativity often requires deep focus. Minimize distractions during your creative time by turning off notifications, setting boundaries with colleagues or family, and creating a peaceful environment.

5. Embrace Play:
Creativity and play go hand in hand. Don’t be afraid to engage in playful activities that spark joy and curiosity, leading to unexpected and delightful creative outcomes.

Creating space for creativity and taking time for exploration is not a luxury; it’s necessary.

Creating space for these activities is necessary in a world that demands constant innovation and adaptability. By intentionally fostering an environment where creativity can thrive, we open ourselves to many benefits, from enhanced problem-solving skills to increased personal fulfillment. At Design5sixty4, we encourage you to prioritize creativity and watch as it transforms your work and life in remarkable ways. And you’ll find, as we often remind ourselves when we’re in the midst of it; you won’t regret it.

How are you creating space for creativity?

03 Mar 2024
branding, Business Permalink

Unveiling the Pillars of Branding Excellence

March 3, 2024

In the dynamic realm of contemporary business, carving out a distinctive and enduring brand presence stands as a linchpin for triumph. However, crafting a brand transcends mere emblem creation or color palette selection—it hinges on unwavering consistency across every touchpoint and avenue. From your online platform to social media engagement and even to the conduct of your personnel in customer interactions, upholding brand consistency is paramount. Here’s a comprehensive look at why Design5sixty4 emphasizes this crucial aspect:

Fostering Trust and Esteem:
Consistency nurtures familiarity, which in turn fosters trust. When encountering a brand that maintains uniformity across diverse platforms and engagements, customers are inclined to view it as dependable and credible. Whether it’s the language tone in promotional materials or the visual elements on product packaging, consistency reinforces your brand’s essence and cultivates a sense of dependability.

Amplifying Recognition:
A uniform brand presence streamlines consumer recognition and recall. Ponder upon renowned brands—their logos, hues, and messaging are instantly identifiable due to their enduring consistency. This recognition holds immense value in a saturated market, enabling your brand to shine amidst the competition and noise.

Cementing Brand Equity:
Brand consistency contributes to nurturing brand equity, the intangible worth of your brand. By steadfastly delivering on your brand commitments and upholding a cohesive brand persona, you foster a positive perception of your brand among consumers. Consequently, this can lead to heightened customer loyalty, perceived value, and a competitive edge in the market.

Elevating Customer Journey:
A consistent brand experience orchestrates a seamless voyage for your customers as they interact with your brand across varied touchpoints. Whether perusing your website, patronizing your store, or engaging on social platforms, maintaining consistency in messaging, aesthetics, and service ensures a harmonious and gratifying experience. Such consistency cultivates customer contentment and stimulates repeat business and positive referrals.

Bolstering Marketing Endeavors:
Consistency forms the cornerstone of effective marketing endeavors. When brand messaging and visual identity remain steadfast across diverse marketing channels and campaigns, it fortifies the overarching brand narrative and enhances brand recall. Moreover, consistent branding eases the assimilation of new marketing initiatives and sustains alignment with your brand’s enduring objectives.

In summation, brand consistency transcends being a mere nicety—it emerges as a strategic imperative for any enterprise aiming for success in today’s fiercely competitive landscape. By upholding uniformity in brand persona, messaging, and customer engagement, you sow the seeds of trust, augment recognition, cement brand equity, enhance customer journeys, and fortify marketing endeavors. Whether embarking on a startup journey or reinforcing an established brand identity, remember that consistency is the bedrock of effective branding strategies.

 

Let’s Ride.

04 Feb 2024
design break Permalink

Rekindling: Embracing Creativity After a Prolonged Writing Hiatus

February 4, 2024

As it relates to writing, a hiatus can feel like an eternity, leaving a trail of dusty notebooks and dormant keyboards. For those who have been absent from the written word for an extended period, returning to this space is not just about rediscovering the rhythm of sentences but embarking on a journey of self-reflection, reconnection, and renewed passion. There are various reasons for the prolonged absence, weaving a narrative of personal and professional growth and creative reawakening.

The Silence of the Blank Page

Once a canvas for imagination, the blank page can become an intimidating adversary after an extended break from writing. The silence can be overwhelming to “walk back into the room,” filled with self-doubt and the fear of not measuring up to past creations. Yet, within this void lies an opportunity for introspection, a chance to confront and overcome the hurdles that hinder the flow of creativity.

Rediscovering the Joy of Expression

Returning to writing is not just about resuming a habit; it’s about rediscovering the joy of expression. While so much is the same for Design5sixty4, there’s also been a shift in focus. The rekindling of this space becomes a powerful motivator, propelling words forward and reigniting the spark that may have dimmed during the break and hiatus.

Embracing Change and Evolution

Time away from writing often brings about personal and intellectual growth. I’ve had to personally acknowledge and embrace the changes within myself during a challenging time in life. Perspectives have shifted, creative thinking has evolved, and narratives have shifted. Embracing these transformations fuels inspiration that supports the journey and authenticity, and I aim to capture the essence of the present moment.

Navigating the Challenges

Reentering this place to write and share what Design5sixty4 has been and is up to is challenging. Overcoming writer’s block, grappling with imposter syndrome, and adapting to the evolving landscape of the creative world certainly feel like challenges—a little ‘wobbly’ on the bike, so to speak. However, recognizing these challenges as part of the creative process and finding support within my shared communities can make the journey less daunting. So, thank you for sharing this moment so I can shake off the nerves a little.

Building a New Routine

Establishing a sustainable writing routine is crucial for maintaining momentum after a hiatus. I aim to carve out dedicated time each week to embrace opportunities for creative writing, schedule, and find a rhythm that aligns with each week. The focus should not solely be on quantity but on the consistency and quality of the creative output.

As mentioned above, returning to writing after a prolonged hiatus is a journey of rediscovery and reconnection. So much of it is finding space to acknowledge the ebb and flow of creativity, embracing personal evolution, and finding joy in this space again. I’m excited to revitalize this corner of the world and sharing some of the exciting projects and people I enjoy working with.

 

Let’s Ride.

09 Mar 2022
#bettertogether, Women Who Lead Permalink

International Women’s Day

March 9, 2022

 

Not only do we celebrate all women on International Women’s Day, but Design5sixty4 also wouldn’t be where we are today without the amazing collaborations and relationships we’ve built along the way. While I could run a long list of amazing women in my circuit, I want to spotlight a few in particular for some amazing work that has brought us together. I hold a lot of gratitude and appreciation for these powerful, creative, and brilliant women who are leading the charge in their own ways.

 

Leslie Hoffman, Principal and Founder, LEH Consulting

I’ve had the pleasure of meeting Leslie several years ago when she contacted me to support her business in design. Since then, she has circled me in on several projects, and all projects supporting the greater good. Together we’ve supported projects that build communities, be it economic development for new and underserved small business owners in the midwest to community safety in the southwest—we’ve covered quite a few initiatives together and I embrace every opportunity to collaborate.

Strategic thinking, collaboration, and great community support are a few of my favorite ingredients when working with the brilliant individual that Leslie is.

 

 

Mariela Ruiz-Angel, Director, Albuquerque Community Safety

One of those southwestern projects mentioned above brings me back to my hometown in Albuquerque and again in collaboration with Leslie that introduced me to the Director of Albuquerque Community Safety (ACS), Mariela Ruiz-Angel. Mariela leads a public safety department working independently and in collaboration with APD and AFR, providing Albuquerque with a holistic, empathetic, and informed response to behavioral and mental health-related 911 calls. Not only does this work drive an informed response, but it opens up a dialog with the community and creates actionable items towards safety in ABQ.

[…] we gained the political will to launch ACS because of the movement for racial justice that surged following the murder of George Floyd.

—Mayor Tim Keller

Working on this caliber of a project to support communicative efforts and resources for the city and community checks off those boxes of “meaningful work” and the type of work I love to be a part of. And to be a part of a project that focuses their work to decriminalize symptoms of behavioral health issues, poverty, and addiction is work that in itself comes with some weight in how that’s built and how that’s communicated. Working with a powerhouse like Mariela, and the strategic work with Leslie and her team creates a synergy that I am thankful to be a part of.

 

Emily Howard, Founder, Cheetah Strategy

Emily and I met through collaboration on a project and later reconnected to support her own launch of the business, Cheetah Strategy. Emily radiates confidence, energy, enthusiasm, and grace that through what I can tell, empowers her own clientele to reach their goals. I’m inspired anytime to connect with women who are launching into their own power, in-house or independently, and I find Emily inspiring in many ways that are recharging and re-energizing as a business owner, creative strategist, and woman in business.

 

 

 

 

Gabriella Marks, Gabriella Marks Photography

We met as leaders in our communities; my role was leading the AIGA New Mexico Chapter, and Gabriella’s role was the same for ASMP New Mexico. We came together to collaborate on an event to support student professional development for design and photography in 2014, and the rest is history. Throughout the years, Gabriella and I have not only supported each other with business leads and opportunities, but we have also developed an amazing friendship that I am incredibly grateful for. Gabriella serves on the national board for ASMP, along with running a successful photography business with photos circulating in local (Santa Fe) and national publications. And for the photo-enthusiast in myself, I am always inspired by her work.

 

 

 

 

Amy Miller, AMM Consulting

Amy and I have been working together for a few years, collaborating and leaning into work around environmental public health, climate change, education, and advocacy work serving various organizations. Amy has been an amazing partner in various projects on the roster, and in working with her, she impresses me with her commitment to the community, showing up to those legislative sessions each year, and being an effective and powerful consultant in her work with her clients and quite often for me.

 

 

 

Terrelene Massey, E.D. of Southwest Women’s Law Center

All around hoorah and fight for women’s rights, the Southwest Women’s Law Center (SWLC) provides opportunities and education for girls and women to access their full potential, economically and personally. I’ve had the privilege to work with Terrelene and the team at SWLC on various design and communications efforts. Between getting bills passed in legislative sessions and features in articles on critical topics, Terrelene proves to be a force for protecting girls and women in New Mexico, be it health and safety, reproductive rights, addressing income inequalities, and workplace rights—not many injustices go unfought with this group. Not only do I admire the work and leadership that Terrelene brings to the table for women, but she also has a great team doing a lot of heavy lifting for the women of New Mexico.

 

 

 

While this date, the 8th of March, is International Women’s Day, the month of March is Women’s History Month. I want to invite you to support a cause towards Women’s Equality. If you are interested in donating to a cause, please consider these organizations:

Southwest Women’s Law Center fights for the rights and benefits, along with legal advisory and advocacy that our constituents deserve and are owed. Thank you for your continued support!

SUPPORT SWLC

 

Ukraine is heavy on my mind, and surely on yours. Many organizations are coming together to support and the folks at International Women’s Day have done the work to put together a great stack of organizations you can donate towards.

SUPPORT UKRAINE

 

In the tune of International Women’s Day, I’d like to share the theme for 2022

#BreakTheBias

Imagine a gender-equal world.

A world free of bias, stereotypes, and discrimination.

A world that is diverse, equitable, and inclusive.

A world where difference is valued and celebrated.

Together we can forge women’s equality.

Collectively we can all #BreakTheBias.

 

25 Nov 2021
#bettertogether Permalink

The Season of Giving

November 25, 2021

Here we are, friends—closing out another year and whew, what a year it was. I don’t want to talk about 2021 right now though, instead, I’d like to cover the Season of Giving. #GivingTuesday launches in just a few days (Nov 30, 2021) and I have a few links that I’d like to share with you if giving is your thing and you’re looking into organizations or causes to support.

 

For fellow Veterans

Being a Veteran, and a Veteran Owned Business, anything to support resources for our wounded warriors runs deep for me.

Wounded Warrior Project

 

Domestic Violence Resources

Behind the scenes of COVID19 lockdowns, domestic violence cases increased by 25-33 percent globally in 2020. Support resources through the links below.
Resource: American Journal of Emergency Medicine

TESSA of Colorado Springs

DVRC New Mexico

National Domestic Violence Hotline

 

For the Furbaby’s

Special request from the #chiefpugofficer (Dexter, our pug)

Pug Hearts

 

For Our First Responders

National Fallen Firefighters Foundation

National EMS Memorial Foundation

 

AIDS/LifeCycle

Originally, this ride was on my radar in 2020 with COVID shutting that down. So, 2022 was the next opportunity. A lot has happened, but this is still very important to me and I share as another opportunity for giving this season. Let’s help #EndAids. Read my story in the link below.

ALC | Let’s Ride 2022

 

 

Share your favorite organization or cause in the comments below